Over the past eight years, I’ve designed a wide range of products – from finance apps and HR platforms to sports tech and e-learning tools – always with a focus on real people across diverse countries, languages and needs.

With an academic background in economics and management, I’m always thinking about how design fits into the bigger picture – how it helps the business and solves real problems.

At the core, I enjoy creating products that make people’s lives a little simpler and a little better.

Approach

Who I worked with

My design process always starts with the user – understanding their needs, goals, and behaviors before anything else. Every decision is shaped by real-world context and validated through data and feedback.

While I’m a big fan of craft and attention to detail, I always prioritize clarity, usability, and delivering value on time over chasing pixel-perfect perfection.

From early-stage startups to global brands such as:
Adidas
Schneider Electric
Master Card
Mercedes Benz
Sber
Takeda
Kaspersky

🏈 Play for a professional American football team
🕹️ Build my own video game
✈️ Travel a lot
🎾 Doing all kinds of sports

When I’m not designing, I:

refimoves@gmail.com