Led end-to-end design for Double Bagel, a global tennis app making casual tournaments more accessible to players of all levels. Created a playful, social experience and a scalable design system for fast iteration.
Design Vision and Brand Identity, User Research, UX/UI
Double Bagel – global platform for social tennis tournaments
Enterprise e-learning & HR tools
Gamification, Learning Experience, Storytelling, No-code Development
Over the past six years, led the design of digital learning and HR tools used by over 400,000 employees at companies such as Coca-Cola, Mastercard, and Schneider Electric. Focused on making complex content engaging and user-friendly while managing multi-stakeholder delivery processes.
Redesigned a mobile crypto wallet and exchange for users new to digital finance. Simplified onboarding and improved usability for a niche audience in regulated markets.
Design Direction, UX/UI, Design System
Dragon – crypto wallet & exchange
Pulse – HR management platform
Wireframing, User Research, UI/UX, Design System
Led the UX design for Sber Pulse, a company-wide HR platform built for Russia’s largest bank with 200,000+ employees. Helped transform a fragmented legacy tool into a fast, data-driven platform that empowers smarter decisions across the organization. The platform now drives measurable impact, saving up to $410K per 3,000 employees, boosting employee tenure by 10–15%, and reducing onboarding time by 30%.